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品牌建設

Brand Building



SERVICE SCOPE




LOGO標志設計


我們擁有十幾年積累收集的各國標識數據庫;維多曼知道怎樣根據品牌策略幫客戶進行選擇:品牌適合什么樣的標志?為什么要這種字體、色彩……而不只是畫個圖形而已。所以,維多曼首先的價值是用品牌策略與視野在進行品牌的設計。



We have more than ten years of accumulated collection of national identity database; Vidoman knows how to help customers make choices based on brand strategy: what kind of logo does the brand fit? Why this font, this color... Instead of just drawing a picture. Therefore, the first value of vedoman is to use brand strategy and vision in brand design.


                                                                                                                                                                                                                           




CIS企業形象識別系統


CIS是Corporate Identity System的縮寫,意思是企業形象識別系統。ci系統是由vi(視覺識別visual identity)、mi(理念識別mind identity)、bi(行為識別behavior identity)三方面組成。成功的bi與vi就是將企業的獨特精神精彩而準確地表達出來。



CIS is the abbreviation of Corporate Identity System, which means Corporate image recognition System. Ci system is composed of  vi   (visual identity), mi (mind identity) and bi (behavior identity). Successful bi and vi is the unique spirit of the enterprise wonderful and accurate expression.


                                                                                                                                                                                                                           




VIS視覺識別系統


VI全稱Visual Identity System, 即企業VI視覺識別設計,VI作為企業品牌融合市場的關鍵手段,其作用愈來愈不可小視,面對大量繁雜的信息市場,企業比以往任何時候都需要統一的、集中的VI設計傳播,個性和身份的識別因此顯得積聚實效性和由為重要。



Full name VI Visual Identity System, namely the enterprise VI Visual Identity design, VI is a key means of enterprise brand integration market, its function is getting more and more serious, in the face of a large number of multifarious information market, the enterprise than ever need a unified, centralized transmission of VI design, personality and Identity recognition by the appears accumulation of effectiveness and is important.


                                                                                                                                                                                                                           




SI空間導入系統


將品牌策略與VI融入空間視覺,實現品牌終端空間系統拓展的可快速復制性、規范品牌終端形象的SI系統化管理,對企業形象,連鎖加盟有著重要實際的意義。



The brand strategy and VI into the space vision, to achieve the brand terminal space system expansion can be quickly copied, standardize the brand terminal image of SI systematic management, corporate image, franchise has important practical significance.


                                                                                                                                                                                                                           




品牌命名


在了解企業品牌屬性基礎下,對品牌的優勢與理念、愿景以及客戶需求分析后,為其命名(中文、英文),點亮品牌,為企業注入鮮活的靈魂。



Based on the understanding of the enterprise brand attributes, the brand advantage and the concept, vision and customer demand analysis, named it (Chinese,English), light up the brand, inject fresh soul for the enterprise.


                                                                                                                                                                                                                           




包裝設計


包裝設計不僅是設計一款包裝,他要完成產品與客戶的溝通,在品牌策略的指導下,洞察消費體驗,提供創造性包裝解決方案。側重全產品系列包裝的識別架構規劃,使包裝實現體系化,從而體現品牌的整體沖擊力,實現消費力。



Packaging design is not only to design a package, it should complete the product and customer communication, under the guidance of brand strategy, insight into consumer experience, provide creative packaging solutions. Focus on the identification of the whole product series of packaging structure planning, so that the packaging system, so as to reflect the overall impact of the brand, to achieve the power of consumption.


                                                                                                                                                                                                                           




宣傳冊設計


畫冊是企事業單位最多運用的傳統宣傳形式,涵蓋策劃、文案、攝影、翻譯、創意、設計、制作、印刷等環節,雖然復雜卻具有不可替代性。在形式上有精裝、簡裝、折頁、封套等各種常見類型,在創作過程中要注重功能、版式、創意、工藝、校對等眾多方面,維多曼集合多年的經驗將所有內容完美呈現,化繁為簡,為企業謀劃。



Picture album is the most commonly used traditional form of publicity in enterprises and public institutions, covering planning, copywriting, photography, translation, creativity, design, production, printing and other links, although complex but irreplaceable. In the form of hardcover, simple, folding, envelope and other common types, in the creative process to pay attention to the function, format, creativity, technology, proofreading and many other aspects, weidoman collection of years of experience will be the perfect presentation of all content, simplified for the enterprise plan.


                                                                                                                                                                                                                           




品牌升級


品牌在長期的市場實踐中洗禮檢驗,為企業前期市場化做出貢獻,經過市場檢驗后,企業品牌二次提升再造,實現品牌市場價值,也是品牌未來發展的趨勢。維多曼品牌助力企業,讓夢想再度插上翅膀,再創企業輝煌。



The brand has been tested in the long-term market practice and made contributions to the early marketization of the enterprise. After the market test, the enterprise brand will be promoted and rebuilt twice to realize the market value of the brand, which is also the future development trend of the brand. Vidoman brand power enterprise, let the dream to plug in the wings again, create a brilliant enterprise.






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